Tricks On How To Promote On Social Media That You Can Do

In this modern era, social media become exist among people. Everybody uses social media and no one doesn’t have a social media account. Thus, as a businessman, we should change to become smarter and take benefit from this phenomenon. As a businessman, we usually think about promoting our product. Therefore, we need to promote our product on social media. Then, how to promote on social media? Do you have some idea about it? Don’t worry, here are the ways to promote your product on social media and take more benefit.

How to promote on social media

1. Add The Social Media Profile

In social media such as Instagram, website, Facebook, Twitter, and many others has a photo profile. The photo profile commonly used for knowing the subject who uses social media. On the other hand, the profile is indicated the use of social media. Therefore, a profile is almost important. If you want to promote your business in social media, you need to make the profile clear in order to make people know you. put a photo of your product. Then, people will know about your social media account easily by looking at the profile.

2. Add The Brand Hashtags

On Instagram, you may familiar with the hashtag. The function of a hashtag is simple but it has an important role for promoting the business. The hashtag can bring someone to see your product. Thus, you need to put some hashtags on your post to make people easy to find you and looking at your product or social media account.

3. Use A Unique Icon Or Brand On Website

The third way about how to promote on social media is using a unique account. The unique account may seem simple, but it will give you a big benefit. What is the benefit? Do you know, by a unique account, people will easily find your product and social media? The unique account will make you different from others. Then, people will easily remember you and share your uniqueness with other people. Then, unconsciously, you share your brand into the world by the unique account.

4. Promote Social Media Accounts

Promoting your product is not enough. You need more than promoting your product. What is that? That is promoting your social media account. Whatever social media, you need to make people know your account. By promoting your social media accounts, on the other hand, you also promote your product together with the social media account. Therefore, promoting the social media account is as important as promoting your product.

5. Giving Some Discounts

We cannot deny that we like to get a discount. Therefore, if you want to make your product famous and bought by many people, you need to invite them by giving some discounts. From discounts, people will buy your product. Then, they will know you and repeating orders after knowing about the quality of your product. Giving a discount will be the best marketing that you should try.

Well, those are the elaborations about how to promote on social media. In business, you will get lucky and lack at the same time. But don’t be worry. Keep spirit and never lose your hope. Therefore, you will get your business grown up bigger than before.

Marketing Information System, Important For a Company

Marketing Information System is a series of interconnected sub-functions that function to process data about all marketing activities. The data will be used by company management to improve the quality of resources and the company itself. The following is a more detailed explanation of the discussion.

The Understanding

Marketing information systems are systems in the form of tools (computers, etc.) that work together with functional information systems to support company management in solving problems related to the marketing of a company’s products.

Another understanding is a system that manages the company, especially in completing the company’s computerized marketing. Besides that, the system provides information for sales, sales promotions, marketing activities, market research activities and others related to marketing.

The Evolution

In 1966, Prof. Philip Kotler of Northwestern University uses the term Marketing Nerve Center to describe a new unit in marketing that can collect, process marketing information and marketing units.

Although Kotler did not use the term this system that was what he had in mind. Kotler identifies 3 types of marketing information. Marketing (Marketing Intelligence). This information only flows from the surrounding environment to the company.

Second, Internal Marketing Information. This information is collected from within the company itself. Third, Marketing Communication. This information flows from the company to the surrounding environment.

The Benefits

The first is benefit is knowing customer needs. By looking at marketing data, companies will easily find the goods and services that customers want and like. This system processes marketing data.

So the company can find out what goods or services the customer likes or dislikes as well as the needs of what goods or services the customer wants. With the existence of an accurate marketing information system can be used as a reference for managers or leaders in making decisions.

The second is knowing more efficient and effective planning strategies. This system will produce some information that can be used in making effective and efficient planning.

The information generated by this system can be useful to make planning and marketing more efficient and effective. Moreover this can make the company able to achieve marketing goals.

The third is knowing the company’s threats. This information system will produce identification and find problems related to the company’s competitors. So the company can determine the more varied advantages such as good quality and lower prices.

The information obtained from this system will identify and predict competitor problems that will threaten the progress of the company or business. The information generated can also help determine the competitive advantage of a company or business.

For example lower prices or differentiation of more varied goods. So that it can useful as a solution to overcome competitors that will threaten the progress of the company or business.

The Advantage

The advantage is that the Company can process any information contained in the company; Simplify time management; Companies will be more alert to the erroneous data available; The company can control business development; moreover Company information systems will avoid fatal mistakes caused by humans.

Based on the description above, companies must be aware that the marketing information system is an important system for advancing the company. So, by using a computerized information system, the company will be easier to develop and achieve the targets desired by the company.

6 Incredible Ways Of How to Combine Traditional And Digital Marketing Strategies For Your Business

To make your business grow faster, it may be a good idea to combine both traditional and digital marketing. Is there any way of how to combine traditional and digital marketing strategies for your business? Here are those smart ways.

1. Put A Barcode Of Your Website In Brochure

If you have an offline store, making a brochure or leaflet is still a must. You can add a barcode that contains your website or social media URL.

People who come to your store would be easier to know the product’s detail and new updates by social media or websites. They will tag your social media when they use your product.

Or they can mark themselves on maps when they are in your offline store. That activity would be free advertising. You don’t need to pay them, but you can let other people recognize your business.

2. Mark Your Offline Store in Digital Maps

Marking your offline store would be a great idea too. Google has provided google business which allows the owner to add their shop or business in their map.

Then, when people go there or near the business,  they will ask for giving a review. Moreover, if people are searching for something that relates to your business, your offline store will occur in their searching results.

Once again this can be a free advertisement. Then it can also make people trusted you more because your business looks more professional and ready to have a client.

3. Place A Banner, Give Discount Through Them

The next thing you can do is by making a banner. It can be placed near your business place or in a crowded place.

You can make them as a combination of traditional and digital marketing strategies. Let people who share the banner’s photo in their social media to get a special discount or voucher.

It will make people aware of where you place the banner. Then after posting it online, your social media will get a new viewer.

4. Place An Advertisement in Newspaper

As mention before, placing an advertisement in a newspaper is still reasonable too. This way maybe not cheap, but it would make people think that your business is so professional.

Don’t forget to place your website or social media URL too. Make a very attracting and eyecatching adds so people will be interested in your business.

Another smart way is, you can give a voucher in your adds too. Simply cut the voucher, bring to offline store or capture to buy online the get the special price. Who doesn’t love that?

5. Adds In Radio and Streaming Apps

The next thing you can do to combine both marketing strategy is by making adds in radio or streaming apps. Now almost every radio also aired online.

So once you put the adds on the radio you can ask for a special price to put them in online streaming too.

6. Make Video, Promote Through Instagram And Digital Billboard

If you have more budget to do marketing you can place an advertisement for a billboard. Choose a digital billboard and make a creative video.

People on the road will be happy to see a creative video and try to search for your business. It also looks more professional than another type of advertisement.

Actually, there are so many types of traditional and digital marketing you can choose. But those 6 ways of how to combine traditional and digital marketing strategies for your business, are the most effective way to do that.

The key is to to be creative, and try to do something different than your competitor. Find your market and chase them in the right way.