To make your business grow faster, it may be a good idea to combine both traditional and digital marketing. Is there any way of how to combine traditional and digital marketing strategies for your business? Here are those smart ways.
1. Put A Barcode Of Your Website In Brochure
If you have an offline store, making a brochure or leaflet is still a must. You can add a barcode that contains your website or social media URL.
People who come to your store would be easier to know the product’s detail and new updates by social media or websites. They will tag your social media when they use your product.
Or they can mark themselves on maps when they are in your offline store. That activity would be free advertising. You don’t need to pay them, but you can let other people recognize your business.
2. Mark Your Offline Store in Digital Maps
Marking your offline store would be a great idea too. Google has provided google business which allows the owner to add their shop or business in their map.
Then, when people go there or near the business, they will ask for giving a review. Moreover, if people are searching for something that relates to your business, your offline store will occur in their searching results.
Once again this can be a free advertisement. Then it can also make people trusted you more because your business looks more professional and ready to have a client.
3. Place A Banner, Give Discount Through Them
The next thing you can do is by making a banner. It can be placed near your business place or in a crowded place.
You can make them as a combination of traditional and digital marketing strategies. Let people who share the banner’s photo in their social media to get a special discount or voucher.
It will make people aware of where you place the banner. Then after posting it online, your social media will get a new viewer.
4. Place An Advertisement in Newspaper
As mention before, placing an advertisement in a newspaper is still reasonable too. This way maybe not cheap, but it would make people think that your business is so professional.
Don’t forget to place your website or social media URL too. Make a very attracting and eyecatching adds so people will be interested in your business.
Another smart way is, you can give a voucher in your adds too. Simply cut the voucher, bring to offline store or capture to buy online the get the special price. Who doesn’t love that?
5. Adds In Radio and Streaming Apps
The next thing you can do to combine both marketing strategy is by making adds in radio or streaming apps. Now almost every radio also aired online.
So once you put the adds on the radio you can ask for a special price to put them in online streaming too.
6. Make Video, Promote Through Instagram And Digital Billboard
If you have more budget to do marketing you can place an advertisement for a billboard. Choose a digital billboard and make a creative video.
People on the road will be happy to see a creative video and try to search for your business. It also looks more professional than another type of advertisement.
Actually, there are so many types of traditional and digital marketing you can choose. But those 6 ways of how to combine traditional and digital marketing strategies for your business, are the most effective way to do that.
The key is to to be creative, and try to do something different than your competitor. Find your market and chase them in the right way.